To get the right answers we need to ask the right questions. Sounds so obviously, doesn't it?
Our approach is that we don't start acting unless the idea is clear and simple enough that you can explain it in two sentences. If we don't clearly understand how the app works and how we would benefit of using it, then the market wouldn't accept the idea either.
At this point we transform the idea into a plan. When we manage our expectations and put it on a roadmap we can say we get a control over the project. In other words, first we consider what we are going to do and then we ask how, who and when.
Nine out of ten startups fail, this is just cold statistics. Why? They spend too much money and time before they even have proof that the market supports their idea. Having analyzed our successful experience and the experience of other successful startups, we’ve developed an approach that removes risk and creates conditions for maximum success.
Our innovative approach is to use only the core features and functionality in the first version of the product (Minimum of Viable Product). This is the kind of functionality that makes users pay attention to the product, the functionality that improves a user's life. This first version tests the demand and you get confirmation that the idea and the product is perfect for the market. After getting users' feedback and analysing the behavior of early followers, you change the product's emphasis before actively investing in full-scale product development, improvement and promotion. Thanks to this innovative approach, we can exclude unnecessary and premature expenditures and save up to 70% of the funds for development and promotion, which allows us to launch the first version of the product in 60 days.
Fortune.com reported on the “top reason” that startups fail: “They make products no one wants.” A careful survey of failed startups determined that 42% of them identified the “lack of a market need for their product” as the single biggest reason for their failure. If you’re going to spend your time making a product, then spend your time making sure it’s the right product for the right market.
Actually you don’t understand how your app really works until you and your team start using it. We saw it a lot of times. At this very moment you start to suspect that not everyone in the team is on the same page. And it is much, much worse if it happens after you invested in design and programming the app. Ouch, brutal! So let’s get back to the initial point and make things right, right way.
We have learned that the best way to make sure every teammate is talking about the same thing, is to visualize the words. Thus, first we put every action on paper visualizing the concept of business workflow.
Even the smartest of us can’t keep such huge amounts of information. It dynamically changes (because you’re constantly continuing to develop the idea). All of our teammates have to constantly stay updated with their tasks and overall understanding. Our innovation is that we not only visualize the idea, but we make the teammates interact with the idea.
Designers, business analysts, developers and other stakeholders can feel the product, see how it actually works and achieve better results. Such an approach drastically reduces time losses which are caused by a different understandings of how exactly this feature should work. Welcome to one of the most effective tools: interactive prototypes.
Not all projects succeed. On average, two in five projects do not meet their original goals and business intent, and one-half of those unsuccessful projects are related to ineffective communications. That’s just a fact of life. Is it possible at all to guarantee that you will hit the deadline and that you won’t exceed the budget? Everyone believes, yes. Statistics say, maybe.
PMI’s 2013 Pulse of the ProfessionTM report revealed that US$135 million is at risk for every US$1 billion spent on a project. Further research on the importance of effective communications uncovers that a startling 56 percent (US$75 million of that US$135 million) is at risk due to ineffective communications.
The study revealed that the most crucial success factor in project management is effective communications to all stakeholders—a critical core competency to all organizations. In a complex and competitive business climate, organizations cannot afford to overlook this key element of project success and long-term profitability.
Our innovative approach to a project management is that in each project we create a unique communication process that takes into account our partner's business model, company scale, project features, deadline and budget. In each unique case we apply the relevant communication process and the control methodology for the project, which guarantees the delivery before the deadline and with the required quality.
Our digital task platform shows a scalable picture to all participants in realtime — checkpoints on a roadmap are never lost. Each participant has an idea what is going on at the moment. A clear and transparent picture makes it easy to identify and remove the bottlenecks, delivering the results on time and on budget. This advantage allows us to focus on a matter and to think big.